ADULT is a New York City-based company that creates and grows new ideas, products, and systems for companies, institutions and individuals.
We exist to reenchant reality by building transformative communication and brand platforms that challenge conventional norms. We work highly collaboratively, partnering with talented individuals and organizations from across the globe.
Creativity is a serious ADULT business.
Change takes bravery, not devastation.
In mythology, Chronos devours his children to prevent them from reaching
adulthood, driven by fear of being overthrown. The myth of Chronos is the
starting point for ADULT. It captures the destructive paradox of endless
hunger. Similarly, the creative industry consumes its creations before
they can mature, perpetually chasing the next big idea and the new. This
cycle ensures survival and growth, birthing innovation from destruction.
But, like Chronos, this relentless appetite replaces potential greatness
with fleeting novelty.
The myth is a cautionary tale: unchecked hunger may sustain for a while but cannot cultivate the future.
We focus on developing long-term partnerships where we can test new possibilities of creative systems. We build brands, activate culture and explore collaborations— through strategy, creative direction, content, community and more.
→ Brand Building
Brand Strategy · Brand Development · Creative Direction
→ Product Development
Merch Design · Product Concepts · Cultural Objects
It takes a village to grow up ADULT — a global village. So we never
work alone.
We work highly collaboratively, partnering with talented individuals and organizations. And we always bring diverse backgrounds and perspectives to each project. Together with our global community of creatives, researchers, writers, and designers, we foster inventive, participatory, and experimental ways to engage creative communities worldwide.
She started her career in France and Belgium before relocating to New York City 12 years ago. With 15 years of experience as an award-winning leader in the creative industry, she has built brands, global campaigns, and cultural moments for Fortune 500 companies, tech firms, luxury brands, and arts and cultural foundations worldwide. Over the past two years, Cecilia has focused her strategic and creative expertise on advancing new systems such as Bitcoin. Previously, she worked for advertising agencies, including Johannes Leonardo and Saatchi & Saatchi, as well as in-house creative teams at Spotify Cash App and Apple Music. She has also collaborated directly with clients while running her own studio.
She is an entrepreneur with over 18 years of experience fostering talent communities and developing services for the creative industries across LATAM and the US. She has successfully collaborated with clients such as Netflix, Meta, Red Bull, Nubank, and the Marina Abramovic Institute. Passionately committed to integrating cutting-edge technologies with human-centric approaches, her practice aims to redefine the present of work and enhance collaborative networks globally. Helene is also the founder of The Grid, an HR studio reimagining work culture and organizational design. Currently based in New York City, Helene works with various creative hubs, companies, and global networks across the globe.
